# About

> Carlos Arias is a Marketing Engineer — 25 years across digital marketing, software engineering, data and automation, now bringing that combination to law firms, from first click to signed case.

- **25+** Years building software and businesses
- **$1M** ARR from concept, in 24 months
- **$2M+** Saved automating a sales process
- **4** Industries: fintech, health, SaaS, legal

Instagram @carlosarias.co

[Follow along →](https://instagram.com/carlosarias.co)

I taught myself to code in 1988, on a Commodore 64, at eight years old, using Commodore BASIC. What began as curiosity quickly became a lifelong obsession with technology, automation, and figuring out what computers could do next. I’ve been building software professionally since 1999.

As technology evolved, so did I. I moved from BASIC to Visual Basic, C++, Java, and eventually web application development. By the late 1990s I was building database-driven applications and eCommerce systems from scratch. By the early 2000s I had built my own content management system — before platforms like WordPress made CMS technology mainstream.

> That pattern has followed me my whole career: I see where technology is going and start building before it becomes obvious.

For more than 25 years I’ve worked across software engineering, product development, automation, digital marketing, and technology leadership. I’ve built SaaS platforms, founded technology companies, led engineering teams, and developed systems across FinTech, financial services, healthcare, digital marketing, and other industries.

## Today, the focus is agentic AI.

AI has brought me back to the feeling I had when I first discovered programming in 1988. I’ve worked with automation and intelligent software in different forms for years, but modern agentic AI fundamentally changed how I think about and build software. Since 2022 I’ve focused heavily on AI engineering, autonomous systems, and building intelligent agents that can reason, make decisions, use tools, coordinate workflows, and perform real work with minimal human intervention.

> Software that once needed a team and 6–12 months can now, in some cases, be designed and built by me in 6–12 days.

My work today goes beyond adding AI features or chatbots to traditional software. I build **autonomous, agentic systems** designed to actively perform work — systems that research, analyse information, make decisions, interact with APIs and software, generate and modify content, execute workflows, monitor results, and continuously adapt to what is happening around them.

I’m particularly interested in building **AI agents that replace workflows, not just individual tasks** — turning complex business processes that traditionally need multiple people, tools, and repetitive manual work into intelligent systems that operate with increasing autonomy.

## This website is one of them.

It’s an **agentic website**. AI agents play an active role in its development, content, optimisation, maintenance, and evolution. I provide the vision, architecture, constraints, and strategic direction; AI performs much of the execution.

In many ways, it feels like 1988 again. We’re at the beginning of a new era of computing. The tools are changing incredibly fast, the rules are still being written, and once again I find myself experimenting, building, and trying to understand what technology will be capable of next.

## The through-line

- **1988** Taught myself to code — Commodore BASIC, age 8
- **1990s** Learning the craft: BASIC → Visual Basic → C++ → Java → the web
- **1999** Building software professionally
- **2000s** Built a CMS from scratch, before WordPress was a thing
- **2022** All in on agentic AI

## Ventures — built and running

### Medellin.co

SaaS / Media

The largest resource hub for Medellin, Colombia, used by thousands of locals, expats and tourists. I acquired the domain and built the platform and its growth.

### Verificaa.com

SaaS · ID verification & fraud prevention

An ID verification and fraud-prevention platform for Latin America that lets people verify businesses and individuals. It has helped save money and even lives.

### Snoopi.io

SaaS · GeoIP & IP fraud prevention

A GeoIP location and IP fraud-prevention platform with a REST API for developers, rebuilt ten years later with a modern dashboard and site.

### Crypto AI Trading Bot

Private

A personal trading bot that follows my strategy, recently upgraded to use AI in its decision-making.

Off the clock

## Still building. Usually wet.

![Ocean waves off the South Florida coast, where Carlos kitesurf](https://carlosarias.co/media/about-wave.webp)

Even off the clock, I'm usually still studying AI — I can't help it. When I do step away, I chase adventure and aggressive sports: kitesurfing off the South Florida coast, skateboarding, martial arts.

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Source: https://carlosarias.co/about/