# Carlos Arias

> Marketing Engineer

- [AI Agents for Customer Discovery Automation: A Buyer's Framework](https://carlosarias.co/blog/ai-automation/ai-agents-customer-discovery-automation/): AI agents customer discovery automation hit a milestone as Listen Labs raised $69M. A framework for judging whether it can scale your interviews.
- [Agentic Websites Are the Future: Two That Run Themselves](https://carlosarias.co/blog/web-development/agentic-websites-are-the-future/): Agentic websites are the future: research, writing, SEO gating, QA, and self-repair, unattended. Two live deployments, and what I'm opening next.
- [Multi-Agent Orchestration in Production: 5 Patterns](https://carlosarias.co/blog/ai-automation/multi-agent-orchestration-production/): Five multi-agent orchestration patterns shipping in production in 2026 (fan-out, pipeline, supervisor, swarm, debate), and why most never ship.
- [Why Autonomous AI Agents Are Making RPA Obsolete, And What to Do With Your Existing Automation Stack](https://carlosarias.co/blog/ai-automation/autonomous-agents-vs-rpa/): How to triage your existing RPA stack before the vendor roadmap forces the decision, where autonomous AI agents vs RPA breaks down by use case.
- [Build, Buy, or Automate: The 7-Question Framework Every CTO Needs for AI Agent Decisions](https://carlosarias.co/blog/ai-automation/ai-agent-build-buy-automate/): A principled AI agent build vs buy decision framework: 7 diagnostic questions drawn from documented failure patterns, real cost data, and procurement post-mortems.
- [How to Build an AI Automation ROI Business Case Your Board Will Actually Approve](https://carlosarias.co/blog/ai-automation/ai-automation-roi-business-case/): A board-ready AI automation ROI business case template built from published benchmarks: FTE savings model, payback period formula, and FinOps cost stack.
- [Enterprise SaaS Vendors Rebuilding as AI Agents: The Gaps](https://carlosarias.co/blog/ai-automation/enterprise-saas-vendors-rebuilding-as-agents/): Enterprise SaaS vendors rebuilding as AI agents: what Salesforce Slackbot, Anthropic Cowork, and Microsoft Copilot actually shipped.
- [The Rise of Agentic Websites: Why Law Firm Sites Are Becoming Autonomous](https://carlosarias.co/blog/law-firm-marketing/the-rise-of-agentic-websites/): The rise of agentic websites is turning law firm sites from static brochures into autonomous systems that research, publish, and convert. Here is how.
- [AI Model Routing: The Middleware Layer Your Automation Pipeline Is Missing](https://carlosarias.co/blog/ai-automation/ai-model-routing-production-automation/): A practical AI model routing automation pipeline pattern: match each subtask to the cheapest capable model using quality, speed, and cost heuristics.
- [Anthropic Opus 5 Is Cheaper and Less Restrictive Than Fable, What That Changes for Your Automation Stack](https://carlosarias.co/blog/ai-automation/opus-5-automation-stack-implications/): Anthropic Opus 5 business automation stacks: near-Fable intelligence at half the price, 85% fewer classifier interruptions, here is what changes.
- [When Agents Go Rogue: AI Agent Containment Strategies Before Your Autonomous AI Reaches Production](https://carlosarias.co/blog/ai-automation/ai-agent-containment-strategies/): The OpenAI ExploitGym breach defines AI agent containment strategies better than any safety framework. Here is the four-layer model it implies.
- [AI Agents Are Replacing SaaS: What CTOs Must Do Before the $2T Disruption Reaches Their Stack](https://carlosarias.co/blog/ai-automation/ai-agents-replacing-saas/): AI agents are replacing SaaS tools across CRM, support, and HR, erasing $2T in market cap. A category risk map for CTOs with multi-year contracts.

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Source: https://carlosarias.co/blog/authors/carlos-arias/page/4/