# #ai-search

> Articles tagged ai-search.

- [Law Firm Brand Authority in AI Search: What Now Counts](https://carlosarias.co/blog/ai-automation/law-firm-brand-authority-ai-citations/): Law firm brand authority in AI search runs on independent mentions and a stated identity, not rankings. Here is what actually earns the citation.
- [ChatGPT Advertising for Law Firms: Buy the Citation](https://carlosarias.co/blog/ai-automation/chatgpt-ads-versus-geo-law-firm/): ChatGPT advertising for law firms is now permitted in the US. The ad sits below the answer. The citation sits inside it. That gap decides the budget.
- [Law Firm AI Crawler Policy: The robots.txt Citation Trap](https://carlosarias.co/blog/law-firm-marketing/law-firm-ai-crawler-robots-txt/): Your law firm AI crawler policy was probably set by default, not by decision. What GPTBot and ClaudeBot rules actually do to your firm's visibility.
- [Law Firm AI Search Indexing: Four Retrieval Pipeline Tests](https://carlosarias.co/blog/law-firm-marketing/law-firm-ai-retrieval-pipeline/): Law firm AI search indexing, tested in an afternoon. Four checks that tell you whether ChatGPT and Claude can retrieve your practice pages at all.
- [Measuring AI Search Visibility for Law Firms: Your Report Still Leads With Rankings](https://carlosarias.co/blog/law-firm-marketing/ai-search-measurement-law-firm-marketing/): Measuring AI search visibility for law firms starts where the ranking report stops. What to track, what to drop, and the one number nobody can attribute.
- [AI Citations for Law Firms Start in Your Intake Data](https://carlosarias.co/blog/law-firm-marketing/law-firm-intake-language-ai-citations/): AI citations for law firms start with language, not schema. Here's how to mine intake calls, site search and forms for the phrasing models answer.
- [Your Law Firm Can Get Sued Over Its Own Website (The Widget Won't Save You)](https://carlosarias.co/blog/law-firm-marketing/your-law-firm-can-get-sued-over-its-own-website-and-your-accessibility-plugin-won-t-save-you/): Your law firm can get sued over its own website. The ADA names lawyers' offices by statute, the overlay widget is not a defense, and the fix pays twice.
- [Law Firm Website AI Visibility: It's an Architecture Problem](https://carlosarias.co/blog/law-firm-marketing/machine-first-architecture-law-firm-website/): Law firm website AI visibility is an architecture problem, not a content problem. The four pillars, what breaks on a practice-area page, and the fix.
- [SEO for Law Firms in 2026: Local First, Then Practice Pages, Then AI Citations](https://carlosarias.co/blog/law-firm-marketing/seo-for-law-firms-2026/): Law firm SEO in 2026 starts with the map pack, then practice-area pages that convert, then eligibility for AI citations. Timelines, intake, and what agencies get wrong — with no ranking guarantees.
- [How to Create Search Demand for a Phrase Nobody Knows](https://carlosarias.co/blog/digital-marketing/create-search-demand-phrase-nobody-knows/): Can you create search demand for a phrase nobody knows? Ranking is trivial. Demand takes off-search seeding, and here is the method, plus a dated live log.

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Source: https://carlosarias.co/tags/ai-search/